Spring is in the air. The sky is blue and the garden robin is lining his nest-box bachelor-pad with moss. At such a time the thoughts of man turn naturally, like those of the robin, to matters evolutionary, and in particular to the long-awaited second half of my blog on organization and evolution. I posted the first part before Christmas, though never made it to organization, waylaid instead by a lengthy detour into Richard Dawkins’ decidedly wonky metaphysics.
Pseudo-evolutionary chatter in organizations: it seems to be everywhere. We don’t bat an eyelid when Amazon talks about its ‘purposeful Darwinism’, a yearly cull of the worst performing employees. It doesn’t make us shudder to hear that this is based on constructive criticism offered to bosses via secret feedback mechanisms. Final year undergraduates cheerfully tell us about the ‘rank and yank’ mechanisms in the firms they hope to work for, never considering that things may not go to plan and they might themselves be yanked, not ranked.
A few days ago, a scientist friend remarked that he was reading Richard Dawkins’ The God Delusion. What’s more, he was really enjoying it. It really spoke to him, he averred. This awkward conversational moment set me thinking once again about a topic that I’ve been pursuing on and off for the last couple of years: trying to get a hold of the reasons for importing evolutionary thinking into management thinking. It strikes me as odd when a firm can describe its ruthless annual cull of the weaker performers (as identified by colleagues through anonymous feedback mechanisms, which sounds a very fair and reasonable method to me) as ‘purposeful Darwinism’. Not just as odd, but also morally charged and strategically dishonest, as if ruthless pursuit of shareholder interest can be justified by the subliminal message that those under-performers – the weak! – are dull herbivores, contentedly fattening themselves up until something more leonine, in this case the go-getting manager – the strong! – comes along and scoffs them. Mind you, this week in politics has testified, among other, darker things, to the enduring image of the strong-man in the popular imagination.
Richard Dawkins, of course, is at the epicentre of this particular earthquake of popular thinking. But I was struck by my friend’s comment because the God Delusion is a truly bad